11/11/11

It's beginning to look a lot like...

Seems that for several years now, Nordstrum stores have resisted Christmas Creep, the tendency of commercial advertising and decorating for Christmas to begin earlier each year. Once again, Nordstrom is posting signs like this:


Here's the ad copy:
Happiness is celebrating one holiday at a time... That's why you won't find any holiday trim in our stores until after Thanksgiving day.  So relax.  Reminisce.  Enjoy the day as we will - with family and friends.  Then when Friday, November 25 rolls around feel free to stop by for a bit of good cheer.  It's then we'll be decked in our holiday finery - and eager to welcome the season with you.  From our family to yours, Happy Thanksgiving.  We will be closed on Thanksgiving day.
No doubt about it, this is a marketing campaign - but comparatively speaking, it beats all the others by a mile of green garland!

And here's another ad (H/T to Deacon Greg).  From the U.K.'s  John Lewis stores, it begins with one of those Advent calendars that offers a sweet for each day in December.  This is a sales campaign, too - but it also offers a truly seasonal message.





 

   
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1 comment:

michelle said...

I like this ad campaign from Nordstrom-
thank you for sharing-
it surprised me because I don't think I've ever heard anything like it-
and, I thought, why not?
This one makes the most sense-
this one is the most real-
ad campaign or not-
even advertising should have some kind of meaning, some kind of human feeling, some kind of real-ness...

we're all in this together, right?

or, shouldn't we be?